The Craft Beer Junction is a bar and bottle shop nestled in Bermondsey's Beer Mile. Specialising in American craft beer, they air-freight their selection to ensure the shortest time from packaging to your glass.
Their ever-evolving range includes a diverse array of breweries, meaderies, and styles, guaranteeing that there's always something new for you to try.
Marcin reached out to NWDI for assistance in creating a distinctive new style for the bar, aiming to make it stand out amid the bustling local landscape of craft bars and beer shops.
The project brief called for the development of a graphic style reminiscent of the iconic American Amtrak posters by David Klein.
Through the branding exercise, four illustrations were conceived to complement the bar's new identity. We crafted a simple color palette consisting of six hues that were consistently integrated throughout the branding and the illustrations.
Additionally, NWDI crafted a suite of background graphics, enabling the owner to swiftly generate custom marketing materials and promotions using Canva.
Beyond the branding and illustrative work, we are also designing a collection of external and internal display graphics for signage, graphic walls, and posters.
If you find yourself in the vicinity, do swing by The Craft Beer Junction to explore their curated selection of craft beer and award-winning mead as well as check out our new branding roll out.
