Nate asked if NWDI could help create an ident that would be usable on his social media channels, presentation packs and information documents.
Starting off with simple sketches to explore how the initials of Busy Man Blueprint could be linked together. How a compact identity could work and be recognisable as small profile graphics or highlight icons on Instagram, Youtube or Facebook.
A couple of ideas were presented showing how the logo mark would work. How would it look on a hoody or a t-shirt, how the ident could be used as a graphic device to help frame other assets an images. The google type face Lexend Deca was used because of it's compatibility with Canva.
We provided Nate with a masculine identity that was professional, sharp and will stand out on his merchandise and social media channels.
It's an identity that he can take away and start creating his own content using the guidelines set by NWDI.
We love working with fitness professionals and if you have a growing fitness or lifestyle portfolio why not get in touch to see how we can help you level up?
