Established on the outskirts of Brighouse, Kershaw's Garden Centre and Nursery has been a beacon of horticultural excellence for over 160 years. At NWDI, we were honoured to be approached by the owners to revitalise their brand identity, ushering in a contemporary era while respecting the deep-rooted heritage of the business.
In a collaborative effort, we engaged in meaningful dialogue with the proprietors, posing insightful questions designed to extract their vision and facilitate the construction of a comprehensive brief. This process was instrumental in defining the scope of work and the suite of deliverables required for the project.
Dedicated weeks of meticulous research and creative development culminated in a bespoke presentation, offering several innovative solutions. We demonstrated the versatility of the new identity across varying price points, enhancing the customer journey with intuitive signage and wayfinding systems. The charming Enchanted Tea Garden café also received a logo refresh, accompanied by adaptable menu designs for effortless on-site updates. A suite of new business stationery was conceived, alongside the new brand guidelines manual, empowering the owners to seamlessly integrate their refreshed brand.
The proposal was met with unanimous acclaim from the owners, and we eagerly anticipate the roll-out of an array of marketing collateral and interior graphics post the 2024 garden centre renovations.
