A new private dental clinic required a confident, modern brand identity to support its launch, including signage, window graphics, social media assets, and a one-page website.
The brief called for a calm, professional aesthetic that felt premium but approachable. Drawing on a navy, gold and silver palette, the visual identity centres around a refined wordmark paired with soft, wave-like lines that subtly reference natural smiles and gentle care.
Supporting assets included logo variations, a graphic system for print and window applications, a branded email footer, and social profile graphics. A one-page website was also developed, designed to be clean, responsive, and linked to an external booking system.
