NWDI recently partnered with Legacy Sport, a West Yorkshire–based sports coaching provider delivering PE, after-school clubs, and holiday programmes for primary schools. As the business continued to grow, the team recognised that their branding no longer reflected the quality, professionalism, and impact of the work they were delivering on the ground.
From the outset, the aim was clear: to create a confident, approachable brand that schools and parents could trust, while giving Legacy Sport a strong, consistent foundation to support future growth. The identity needed to feel energetic and positive, but also structured, credible, and easy to apply across a wide range of touchpoints.
We began by talking through Legacy Sport’s values, audience, and long-term ambitions. It became clear that the brand needed to balance warmth with authority, reflecting the enjoyment and inclusivity of sport, while reassuring schools that they were working with a reliable, professional organisation. Consistency was a key issue, so the focus quickly shifted to creating a clear system rather than just a single logo.
The identity evolved into a clean, flexible logo system supported by a considered colour palette, strong typography, and supporting graphic elements that could be used confidently across print and digital materials. Every decision was made with practicality in mind, ensuring the brand would work just as well on a school flyer or social post as it would on a brochure or presentation.
Alongside the visual identity, I produced a comprehensive set of brand guidelines to act as a clear reference point for anyone working with the brand. These cover logo usage, colour and typography rules, imagery style, and tone of voice, helping to ensure Legacy Sport remains consistent as it grows and new materials are created.
The project was completed with a suite of supporting collateral, including an A4 brochure, business cards, holiday club assets, and reusable templates. Each piece was designed to feel cohesive, professional, and easy to update, giving the team everything they need to communicate clearly and consistently.
The final result is a brand that feels confident, credible, and future-focused, one that properly reflects the standards Legacy Sport sets through its coaching. With a clear identity and practical tools in place, the business is now well positioned to grow, stand out, and continue making a positive impact in schools across the region.
