The journey of rebranding Corrigo stands out as a quintessential example of collaboration, creativity, and strategic thinking. Together with my colleague, Danny Bulmer and under the banner of The Purpose Designers, we embarked on a transformative journey with Corrigo, aimed at not just refreshing their brand but ensuring it resonated deeply with their core business values and service offerings.
We began with a comprehensive workshop, meticulously designed to delve into the essence of what Corrigo represented. This initial phase was crucial, serving as a foundation for the entire rebranding process. Our objective was clear: to uncover the fundamental values and service propositions that defined Corrigo. The insights garnered from this workshop were illuminating, guiding us towards a new horizon for the brand.
Armed with a deep understanding of the client's ethos, we turned our attention to naming. This wasn't just about finding a word that sounded right but discovering a name that encapsulated the essence of Corrigo's mission and vision. After presenting several options, we collectively decided on "Corrigo" – a name steeped in meaning. Derived from Latin, Corrigo means to ‘straighten, reform, amend, rectify, or remedy’. It was a perfect reflection of the brand's commitment to excellence and transformation.
With the name Corrigo unanimously embraced, we dove into the creation of a visual identity that would accurately reflect the newly defined brand. The design phase was exhilarating, with creativity flowing as we explored various concepts. We presented two distinct options to the client, each designed to capture Corrigo's essence uniquely. The client's engagement and feedback were incredibly positive, and after careful consideration, they selected the option that best aligned with their vision. It was a rewarding moment, marking the beginning of a new chapter for Corrigo.
Our journey with Corrigo doesn't end with the selection of a brand identity. Throughout 2024, we are committed to supporting Corrigo as they fully embrace their new identity. This includes the development of a fully optimized website, along with vehicle livery and signage that embody the brand's ethos. It's a comprehensive approach, ensuring that every touchpoint with Corrigo accurately reflects their values and mission.
The rebranding of Corrigo is a testament to the power of collaborative exploration and creative execution. It was a process that not only challenged us but also allowed us to deliver a brand identity that truly represents the client's commitment to their services and values. As we continue to work with Corrigo, we are reminded of the impact thoughtful design and strategic branding can have on a business's trajectory. It's a journey we're proud to be a part of, and we look forward to seeing how Corrigo continues to evolve and thrive.
