Based in Huddersfield, Fracture Sounds creates virtual instruments that inspire amazing music from composers and producers across the world.
Huddersfield branding and design agency NWDI was tasked with updating the existing logo and business identity, as well as creating a cohesive visual system for the company.
Starting with a conversation, we discussed what worked and what was missing within the current branding. It was established that while the brand mark was liked by the company, it could benefit from some enhancement and simplification for accessibility and various uses.
A type system and a consistent colour palette were also required.
Once the brief had been fully scoped out, we began work on the designs, creating a comprehensive presentation of the rebranded identity along with an additional potential option.
Upon sign-off, we delivered a new suite of logos for the business to start using, along with comprehensive brand guidelines to ensure maximum consistency. Additionally, we provided a series of other deliverables, including social media graphics, corporate stationery, email footers, and inspiration for their social media feeds.
If your current logo or identity is not working for you or you are thinking about rebranding your business then please get in touch here.
