SAM Networking is all about real connections, energy and support — and its founder, Sam, wanted a brand to reflect that. Huddersfield branding agency and long time SAM member NWDI worked with her to create a bright, personality-led identity that’s as approachable as the network itself.
Together, we explored what the current brand was missing and where it needed to go. Sam was drawn to colour, character, and originality — the opposite of a cold, corporate look.
Through sketches, references and experimentation, the idea of a brand mascot emerged. “Sammy the Speech Bubble” became a visual expression of SAM’s voice: friendly, engaging and full of personality.
In our first presentation, I introduced a reimagined colour palette—led by bold purple and complementary hues—alongside new typography and a range of branded materials, including weekly agendas, pull-up banners, loyalty cards, vinyl banners, and social media graphics. After gathering Sam’s feedback, we refined the visuals, arriving at a cohesive brand identity that truly captured the essence of SAM Networking.
We delivered the project on time and within budget, providing Sam with a branding document, user-friendly templates, and ready-to-use assets. Thanks to these resources, she can now maintain a consistent look across her website, printed materials, and social media channels—ensuring SAM Networking continues to stand out, inspire genuine connections, and remain chuffing memorable in a crowded marketplace.
