The Civic, Holmfirth - Re-brand, digital and interior design project
Who and how?
Holmfirth Civic Hall has been a building of historic and community importance for over 170 years. We knew this re-brand demanded a sensitive touch to hold on to the organisations strong heritage, yet position the brand to help write a bright and brand new chapter in serving the rich and diverse communities it wishes to engage with.
As always, we led our collaborative Brand Insight Workshop to uncover the uniqueness, vision and mission behind the organisation. We also needed to further explore the diverse range of audiences and stakeholders to ensure who and how The Civic will successfully engage to better serve existing and future generations of users.
These insights help us create a roadmap for our creative exploration and application of the brand design that keeps us on target to deliver the most fitting solution for the client.
Design from the users perspective
We thrive on challenges and with the Holmfirth Civic Hall no longer being a single hall, we recommended a brand name change to reflect this and make a strong statement of intent as a community asset... The Civic, Holmfirth was born.
Taking inspiration from the dominant architectural features of the building, we created a H shaped framework to firstly strengthen the new name by amplifying the letter H for Holmfirth. Crucially, this frame work concept was designed to deliver a vehicle to create all visual comms for the organisation going forward.
Our sensitive and measured selection of typeface was key to pulling the identity together. A classic style that pulled from the old and paved the way for the new, will ensure the new brand identity will stand the test of time.
Breathing life into a new brand
When we're tasked to design, develop and deliver tools and touch points for brands, we get really excited! Fleshing out the brand across the new website design and build really brings the brand to life. We created a tool that needed to work hard behind the scenes whilst delivering a smooth, user friendly and on brand experience for users.
Finally, we designed an interior design scheme based on our brand insights, design and digital work to really create a consistent and impactful brand experience as you enter and enjoy the physical space that is The Civic, Holmfirth. We can't wait to see the finished building bustling with people, live events and activities.
