The brief was to create an identity that would not only stand out against competition, but can be adaptable to various medias, print, web and display. Using L. Frank Baums' Wizard of Oz as inspiration I tried to stay away from any elements that would reflect Victor Flemings classic film starring Judy Garland.
The Challenge
This was no easy task. But with careful research in to what font combinations would work, and how I could adapt the type, along with a designed Y shaped graphic used as a logo mark, the new ident was formed.
The Result
I’ve had the pleasure of further working on the identity, creating graphics such as signage and display for inside the head office and outside which stand out and grab your attention. Laying down the ground work for what will become a stand out brand within the property sector.
(photography by Mark Flynn)
