Earlier this year, we had the pleasure of working with Lou from Chatterbox Digital on the rebrand of Whiterose Windows.
Established in 2010 but with over 25 years of experience, Whiterose Windows supply and install quality aluminium and uPVC windows and doors.
The project kicked off by establishing a solid brief to build on, listening to what the owners felt about the current logo and where they wanted to take the new identity.
Two options were developed. One option focused on creating a step change for the current identity, whilst the other aimed to create a new identity that was more geared towards the future. This stage is where all the real work is done, and after a few weeks of developing the ideas, we got the options ready to present.
The Whiterose team loved the first option, which centred around a step change for the current identity. We tweaked the wording that accompanies the logo and began creating the branding document, fleshing out how the new identity is to be used, as well as creating sub-logos, badges, and a colour palette that will give them versatility within the business as well as highlighting the sub-brands.
We created a series of print documents, including display graphics and new business stationery, as well as supplying the team with logos for branded workwear. We also created social media graphics and assets for the business pages.
The Whiterose team loved what we created for them, and the new brand will be rolling out over the coming months.
