How do you give someone a feel for six floors of beds before they’ve even stepped through the door?
That was the question behind my work with Bedside Manor, a family-run bedroom specialist on Burley Road in Leeds. They’ve got over 100 beds to try and three generations of knowledge to draw on. I wanted that sense of choice, and the personal advice that comes with it, to come across from the first time someone sees the brand.
We started with the identity. I took Lynn and Sam through two design directions, showing how each could work on the showroom windows as well as on paper. Once we’d settled on a direction, I developed the brand guidelines and stationery, then worked with the team on the new website.
The website is now live, designed by me at NWDI and built by Tom at Crush Pixels. We designed it around the visit itself. Customers can explore the range, get a feel for what they’d like to try and find the practical details, right down to where to park.
I’m still working with Lynn, Andrew and Sam, updating the graphics around the showroom and developing the artwork for their vehicles. One of my favourite parts of this job has been going from showing the team a window mock-up to standing outside on Burley Road, measuring those same windows for the real thing.
Thanks to Lynn, Andrew and Sam for trusting me with the project. I’m looking forward to spotting the first Bedside Manor van out on the road.
Take a look at the new website 👉 beds6floors.co.uk
