Our journey with Paul began through a recommendation from Alex at Origami Fox during a pivotal rebranding phase for his website. We envisioned a fresh identity for Paul that would reflect his business's ethos and resonate with the future.
Imagine a wedding day that transcends the ordinary, etching memories that are as natural and beautiful as they are unforgettable. This is where Paul shines. With over 14 years of experience as a Surrey Wedding Photographer and Videographer, Paul has masterfully captured over 280 weddings. His signature approach? A serene and unobtrusive presence that allows your story to unfold authentically, ensuring each memory is preserved for you to treasure.
Our initial step was to dissect the competitive landscape meticulously. This led to the curation of a mood board that harmonised potential fonts and colour palettes – a visual symphony of what would become Paul's new brand identity.
Selecting a font was an exercise in balance; we sought elegance, with a subtle feminine allure, complemented by a robust masculine foundation, appealing to a diverse array of couples seeking Paul's expertise.
The rebranding extended beyond visuals. We devised a style guide that ensured consistency across all platforms, synchronising printed materials with the digital persona, creating a cohesive brand experience.
With the identity established, our focus shifted to the digital realm. We engineered a website layout that embodies the brand, collaborating with a copywriter to enrich the textual landscape, providing a solid foundation for the site's architecture.
Under Alex's deft hands and guided by NWDI principles, a sleek and contemporary website has emerged, poised to showcase Paul's exquisite photography portfolio.
Anticipation is in the air as we prepare for the launch later this year. Keep a watchful eye on this space – the unveiling of a website that not only encapsulates Paul's artistry but also marks the beginning of many more cherished narratives.
